Be Benike Built.

Benike Construction is a fourth-generation company providing commercial construction and renovation services in southeast Minnesota. Based in Rochester, MN, Benike has over 85 years of experience as a general contractor, construction manager, and design-build firm who is dedicated to serving their customers, communities, and families through quality construction.

 

Back in 2017, we were approached by Benike Construction when business owners perceived that their historic family brand, last updated in 1977, no longer matched the modern capabilities of a growing business. “What had happened over time was our imagery had fallen behind the capability of the company. That’s really what the rebrand was about, matching our image and branding with the capabilities of the company,” said business owner, Mike Benike.

 

Understanding their needs, our team created a brand identity and logo system that would capture the modern, forward motion of the company, while honoring the historic legacy of the business. Then recently, in 2023 Benike reached out again and wanted a refreshed website to match the look of their brand and elevate every touch-point of their business.

Strategy
Messaging
Identity
Print Collateral
Website design

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