Spark - Place of Play

At Spark, “Playtime is the Rocket fuel of Development,” where families can interact with S.T.E.A.M focused exhibits, ask questions, and let their imaginations run wild. In this project, we partnered with the Rochester Children’s Museum to launch the organization into its next growth stage. We came alongside the executive director, board, and key stakeholders to rename, rebrand and expand the scope and focus of the organization for a new location inside Apache Mall. Their mission is to enrich the lives of young learners by creating shared, interactive experiences that engage people of all ages in the joy of play, the powers of learning, and a sense of community.

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