Loona Boudoir Photography is a new brand by the Midwest LifeShots and SpaceBox photography team. Jen and Danielle, with years of experience capturing individuality through boudoir photography, decided to create a separate brand to showcase their work.

Their branding process started with a name. In Roman mythology, Luna was the goddess of the moon, which ties perfectly into the vision they shared with us. Additionally, we wanted to pay homage to Minnesota’s state bird, the loon. The logo mark features feather imagery that reinforces this connection.

Once the brand name was approved, our team brought it to life through custom illustrations and patterns, color, typography, and supporting graphics matching the beauty behind their boudoir photography.