Hot Chip Burger Bar is not your typical burger joint. Justin and Lindsey Zubay, owners and jokesters behind the witty brand.  They wanted to make sure all their burgers and menu items had a comical backstory. Items such as “Smells like Updog,” “Call me the Dude,” and “Blem Fries” all have 90’s references and tie back to movies and music. We took a bite into their world when we helped with their brand identity, apparel, and the print and digital world assisting, which includes their menu and website.